If we are to encourage a healthier Internet culture of discourse, I submit that we may need to make a half-turn towards the trolls, away from the non-differentiated culture of the reactive masses in the social Internet the corporations and the massification of the Internet have formed for us. We need contexts that are less ‘safe’ and which demand more from us. We need to push towards the creation of more differentiated environments of discourse. We need to recognize that healthy conversation may require a greater degree of exclusivity and even exclusion, something which existed more organically in the earlier Internet. Most people are not equipped for such conversation, not without considerably more formation. Vigorous and fruitful exchange of diverse ideas is only possible where a certain culture exists and this culture requires particular types of persons and contexts to sustain it, people who regard themselves as self-defined collaborative architects of a conversation and contexts that are more capable of sustaining confrontational and more differentiated interactions.